Evaluation: Question 4- How did you use media technologies in the construction and research,planning and evaluation stages?

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Evaluation: Question 3- What have you learnt from your audience feedback?

MAIN TASK:

Video:

Sheets:

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I asked three different demographics for some audience feedback so that I could get a range of feedback rather than just the feedback from one particular demographic where I could get all the same feedback. I also asked some people that were educated in the media department but also people that were, so that some people were looking particularly at the editing and the camerawork. While others were focusing more on the diegesis.

Firstly the audience feedback that we received was mainly positive stating that they enjoyed the spoken word and thought it “tugged on the heart strings”. For us we conveyed the meaning of the scene successfully as we wanted the audience to feel empathy for Zara and the situation that she is in.  Therefore as the director of the film I am very pleased with the outcome and am happy that the audience believed in our piece and really felt sorry for Zara as they were able to fall in love with her.

Mise-en-scene:

The audience picked out that the costume (especially colours) that we intentionally encoded was decoded successfully which really had an impact on the audience. They picked out how the juxtaposition between colours of Zara when she is at home compared to when she was at pride was a cleaver way that they knew how she was feeling at each place. Meaning that the audiences brain didn’t really have to work to see how she was feeling they can just tell from colours. As a director I learnt that the more generic codes and audience pleasures that I include in the short film, the easier the audience understands what you are trying to portray as they spot similarities of scenes or themes that they have seen in previous films.

Cinematography:

One audience member said that she loved the pride shots and that they portrayed the LBGT perfectly in a positive light. As a director this was something that I am so glad that came across because it’s hard to portray something successfully that real people struggle with on a day to day basis.

The close ups of Zara brings out the emotional truth of the character which meant that they could fully feel empathy for her as they know exactly how she felt. By doing this I learnt how planning certain shots and executing them allowed the audience to feel fully immersed into our short film.

Editing:

A lot of audience members said that the montage was one of their favourite parts of the film. And that it was an intelligent idea to use it as a juxtaposition of Zara running away, her father finding her things and a flashback to her at pride being who she wants to be. I learnt that experimenting with different techniques can actually pay off successfully and allow the audience to become immersed into our short film.

Sound:

The audience stated that the music was chosen carefully in order to more impactful to them, using a popular song but having an acoustic cover of it allowed them to have mystery of where Zara is walking too, meaning that they are being more active as an audience constantly asking questions that will help them understand the text more.

The music we used in the montage made pride happier but the running away and the dad finding her not more emotional because of the ups and down of the beat and the pace that the music had. I learnt that by carefully picking out the right music I was able to create the right atmosphere for the audience not leading them into false hope of what to expect of that scene or the one following it.

The spoken word was a pivotal moment in the short film which bounded everything together. The audience stated that not only did it toy with their emotions but that it also made them understand who she really is and that she has a voice and is able to speak up however she is too afraid of what her dad will do if she tells him because it’s sinful in their religion. They also said it was their favourite part of the short film and a very powerful moment that made them think to themselves who they are and how privileged they are to be in the situation that they are. I learnt that it’s very easy to bring the understanding and the bits that could be missing from our short film to the audience mind through one scene. Also that by having a spoken word as a stream of consciousness allowed the audience to get an insight into how the character is feeling and why she is running away from her life.

Narrative:

An audience member spoke about about the subject that we based our short film about, particularly the oppressive father. As we had to be careful not to offend anyone as we were alienating a large number of people, however we portrayed it well. This is because of we didn’t make the father speak or really seen so he wasn’t 3D instead he was rather simplistic. This meant that we didn’t give him a voice so even though he was seen as the propain villain, the audience weren’t able to connect with him and therefore doesn’t feel empathy and more anger. Some audience members thought that even though it was a portrayed well the way we framed him, they would of like him to speak more about his daughter.

Ancillary’s:

Video:

A lot of the feedback that I received by my demographic wasn’t captured on film as they weren’t confident enough to speak on camera, so most of it was verbal.

From the feedback that Trish gave me regarding the way that the page would have been folded in half and how it was uneven so move the writing over so that it would fold in half equally.  I changed the magazine article in order to make it better and to make it equal, however the end result wasn’t great and so I am going to use the one that I originally made. Below is the version that I adapted and the other is my original one and the one that I am going to keep.

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The poster was praised for it’s eye-catching look by the bright colours of the pictures but the limited colour from the the palette for the writing, which audiences found very bland. However they stated that they got a feel for the film and understood the characters emotions more and loved that they could see how the film was produced.

I didn’t just get audience feedback for my final products. They were also an important part in choosing certain aspects of the film, in particularly the name of the main protagonist. By doing this I allowed my audience to become more active and involved in the piece meaning that we knew the audience would love aspects of the film as they chose what they wanted.

The questionnaires were also a crucial piece of audience feedback in which I learnt what the audience would like to see in my short film and the best way that I can portray it to them.

What music we used?

We decided that for the walking scenes we wanted to have something upbeat but an acoustic version because the audience don’t know where she is travelling too. We had a section where Zara was walking to her friends house listening to music with her headphones in. Because of copyright issues were weren’t allowed to have the original song so we had to get an cover, even with the cover we were only allowed 10 seconds without being copyrighted. Because of the mystery of where Zara is going and her being careful who sees her we decided on Starry by the Weeknd ft. Daft Punk. The cover we chose was Sarah Close.

Here is the original:

Here is the cover:

 

At the end of the short film we had a montage scene that built up tension and emotion of the juxtaposition of Zara at Pride and her running away from home. Because the montage was going to be more than 10 seconds long we needed to have something that was copyright free. I went onto youtube and searched for different instrumentals, because there was lots of different emotions being portrayed both happy and sad it was hard what to put into the search bar. Eventually we found one called Amazing and Beautiful Cinematic Background Music that wasn’t too fast or slow and wasn’t too upbeat. It fitted in with the montage perfectly.

Here it is:

What documentary we used?

We researched lots of different news articles that we could use for the opening, however many of them were very opinionated which we wanted to avoid. We found Stacy Dooley: Hate and Pride in Orlando. For the short snippet that we used for our main task it wasn’t opinionated and it had a lot of information that the audience could easily follow along too. It gave them a clear insight into what a horrendous tragedy happened and keeps them intrigued into how this will fit into our short film story.